Interview on Volusia Finest

 

 

 

 

o help seniors live at their home with

00:30
quality care in a shine principle his
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team of highly qualified nurses makes
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all of that possible so Anthony give us
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a little glimpse into your personal life
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fill any gaps of that info intro and
00:44
we’ll get going well some of the things
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I probably talked about again but um I I
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basically came into this business
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because I had to I became guardian of my
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mother and I had to set up the care for
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her and I was doing totally different
01:00
job before and I just got a real kick
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out of doing that getting that organized
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well and I thought I did a good job
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there and I thought you know comparing
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that to what other home agencies were
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offering I thought I had an interesting
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set of skills and experience to bring to
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the care environment for seniors so what
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what about your mother talk to me a
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little bit about that what what caused
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her to have to need a level of care that
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you provide now to your patients well
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she has advanced Alzheimer’s and
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obviously that brings a set of
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challenges for any care environment
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right so basically she needs 24/7
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supervision in order to live safely the
01:47
options generally in those areas are she
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goes to a memory care facility and an
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assisted living facility but I wanted to
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keep her in the home environment and
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that’s where my inspiration came from
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for this business and see guys that’s
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the one thing is his passion actually
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came from helping up his mother so if
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you see that what he’ll do is he will
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bring that level of care as if he’s
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caring for his own mother to your
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patients
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so to his patients so that’s really good
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so um Anthony share with me your key
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ability what sets you apart from any
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other home health agency or any really
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health agency that’s out there today
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really I think it’s the caring and
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tenacity you have to have the tenacity
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to build the business it’s a competitive
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environment and you have to care you I
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mean truly care about your clients and
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once you apply those to every action you
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do it’s pretty obvious what you should
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do on a day to day basis when you’re
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dealing with those tactical challenges
02:44
that pop up okay cool
02:46
and Anthony share with us something
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about that key ability that you have
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that we as entrepreneurs should know
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about that we don’t know well I think
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everyone knows that you need to keep
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going at it I mean the tenacity is
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absolutely critical there’ll be ups and
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downs as you go along
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right there’ll be challenges there’ll be
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unexpected and expected problems that
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crop up um and you just got to have that
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attitude like okay so this is a new
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thing I need to deal with how do we get
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through this right cool
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so talk to me a little bit about that
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shine principal I’ve come to a couple of
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your meetings and I’ve seen your
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presentation before at 1 million cups it
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seemed to be that that was what really
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stuck out with me when I listened to you
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so share with our viewers here about
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what does that mean I know it’s an
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acronym right yes yes well it originated
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when I was interviewing some care givers
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and I noticed a difference between the
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care givers I really liked and the care
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givers that I wasn’t so impressed with
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so what I call that was an element of
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shine so what I do is one of the
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questions that would be very open-ended
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it’d be like describe to me a fond
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memory that you have of a previous
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client and I’m not so much listening for
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the answer per se I mean obviously I am
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listening to what they say right but I’m
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looking for their facial reactions I’m
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looking for their body language during
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that so that just solidified in my mind
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as the element
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of shine and I then took that as a
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methodology so I arranged shine so that
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sincerity honesty integrity nurturing
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experience and a lot of other principles
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that I tried to apply to everything that
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I do and you’ve actually turned away
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when you’re doing your interview at
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least what you expressed is you’ve even
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turned away people that may have had the
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qualifications but didn’t exhibit that
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shine principle that you were looking
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for yeah yeah and if they can’t think of
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a fond memory with a previous client I
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got a question really what are they
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doing overall so that’s one of mine my
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difference is I guess that I look for
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that that shine elements and I that’s
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something I’ve just sort of invented
05:06
myself but actually I’ve found it to be
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very effective when selecting caregivers
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awesome guys well we’re actually gonna
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take a little turn for the worst here I
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want you to share with our viewers the
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most the most rock-bottom experience
05:20
you’ve had as an entrepreneur where’s
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your worst entrepreneurial moment today
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well I think after about a month of
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operation I had two clients and then all
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of a sudden I lost one client so you’ve
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got two clients you’ve got one client a
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few percent your business yeah and you
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know I reflected on that now the reason
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I try to look further than just the loss
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of the client and really what I try to
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do that is turn that into a positive how
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do you turn that into positive well it
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came about from the reason that that
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client stopped being a client basically
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he got better we transitioned him out of
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the hospital environment back into the
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home environment so effectively and
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allowed him to then thrive by himself so
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really that bad experience was actually
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a positive on behalf of your client
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really yeah I mean initially for the
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cash flow and the revenue and everything
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it wasn’t so good but it was a very
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positive experience for the client and
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what I did was I went around and you can
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see some of these videos that I have my
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youtube channel I interviewed him about
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the reasons what had happened and
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everything and turned that into a good
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news story awesome cool and guys Anthony
06:30
actually is gonna have the links to his
06:32
YouTube channel
06:33
everything in the description so
06:35
basically you will won’t have to miss
06:38
out and you’ll get to know everything
06:39
about Anthony from this video and plus
06:41
on the links that we have provided below
06:44
alright so Anthony what is that light
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bulb moment what is the best like or
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Eureka moment that you had as an
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entrepreneur that you thought wow this
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idea is what’s gonna pivot me
06:55
well yeah it’s getting back to what I
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set up for my mother I was doing a
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totally different job and around
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Christmas last year I was prior to that
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project manager of large IT projects and
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I just came back at Christmas and just
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really did one again on the plane again
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I was flying internationally and flying
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nationally all over the place and I just
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thought you know what I think it’s time
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to I’ve been mulling that what I did for
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my mother over him in my head previously
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and sort of thought wow how maybe that’d
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make a good business but didn’t really
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pursue it but over Christmas and instead
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of resting I I spent a lot of time
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thinking about what I did with my mother
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I’m thinking about how I could turn that
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into a business because that would allow
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me to stay locally to travel less and
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join more time with my family but I
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wasn’t under any illusions that it’s
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gonna be easy but I thought I had
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something to offer there so that’s
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that’s kind of it wasn’t like a sudden
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leap out of a bathtub or something
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exciting like that but it was it was a
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slow progression in my mind thinking
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about what I did with my mother and
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thinking this will fit with what I want
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to achieve in life so you really took
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like a leap of faith because sometimes
08:12
as entrepreneurs or people that are
08:13
looking to become entrepreneurs they
08:15
have like a little problem that they
08:19
have in their head they have either I
08:21
want to keep my nine-to-five or keep
08:22
working at my salary my comfortable
08:24
cushy job versus let me take that leap
08:28
of being an entrepreneur we’re now like
08:30
you don’t have a boss telling you you
08:32
have to wake up in the morning you don’t
08:33
have to clock in clock out really it’s a
08:35
drive that you have within that really
08:37
causes you to go to work every day yeah
08:39
and you’ve got to have a passion for
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what you’re doing there’s no substitute
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for that there’s gonna be a lot of up
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and downs there’s gonna be a
08:46
of effort there’s gonna be setbacks it’s
08:48
gonna be problems so you’ve got to
08:50
believe in what you’re doing yeah
08:52
absolutely you’ve got to want to do that
08:54
and drive it and that want and passion
08:57
for it will drive you forward to the
08:59
right decisions
09:00
awesome Anthony and that’s actually
09:01
perfect segue into my next question
09:03
which is what is the one thing you are
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the most passionate about today
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it’s the caring it’s it’s very simple
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you know it’s not about the dollars
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ultimately it’s about making sure people
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are safe in a secure environment and
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applying that principle of what would I
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want to do if this was my parent because
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I was in that situation when I still am
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in that situation so that that allows me
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to drive forward the levels of care put
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in plan the right things the right
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actions the right setup for their
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clients so it’s not just about the home
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care sending an aide in to help with the
09:44
activities of daily living it’s also
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about the house care because if they’re
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going to stay in the house the house had
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better be the best environment for them
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right so that’s so it’s a multitude of
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services that I bring that the
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combination is its unique as far as I’ve
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seen anywhere and just allows gives me
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all those different tools to keep the
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seniors safe in their home well and guys
10:08
what he’s talking about is his passion
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is actually caring which is actually
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love he’s actually treating his clients
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and patients as his own mother and if
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you think about it if you have that same
10:20
love that you have I mean I’m a mama’s
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boy myself I know a lot of people that
10:25
are that do love their their parents but
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what he’s doing is he’s actually
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transferring or emitting that same love
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that he has for his parent onto his
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patients and that is what the customer
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feels and that’s what actually gets them
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better I mean TLC making sure that they
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are in their homes in a comfortable
10:43
environment in a safe environment is
10:45
what Anthony is all about so Anthony
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we’re gonna take a quick little 10 10
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minute break here and so then we have
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the sudden-death round where I’m just
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gonna ask you a few quick questions and
10:58
we’ll check it out from there hold on
11:00
guys I’m just going to pause this video
11:01
and have a little transitional moment
11:03
and we’ll go from there
11:10
okay guys thanks for sticking with me so
11:13
far and Anthony here we’re gonna
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actually start the sudden-death round
11:18
I’m just quick little Answer Man maybe
11:22
one or two sentences all right okay I’ll
11:24
try and be brief okay Anthony what was
11:26
keeping you stalled from becoming
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entrepreneur
11:29
I I think it’s the same with everyone
11:31
you you’ve got a safe job fear of
11:33
failure so you just have to learn to
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embrace the fact you’re not gonna do
11:37
everything perfectly and learn from
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hopefully what a small failures hmm very
11:41
good and what is the best words of
11:44
wisdom that you’ve ever received Oh big
11:47
fan of Churchill some of his sayings so
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never never never give up so that’s
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that’s that’s one of them so every time
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you get a challenge just keep going on
11:57
cool and what I want you to do is share
12:01
one of your personal habits that
12:02
contributes to your success
12:05
I think it’s planning I come from
12:09
project management backgrounds so I try
12:11
and apply those principles of
12:13
traceability across everything I do so
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planning for delivery and then
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delivering excellently awesome now
12:21
recommend one internet resource one
12:26
internet risa
12:27
oh my gosh so many Google has great
12:29
tools for managing your website so that
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that’s one place to check out I could
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name a hundred more but you asked for
12:36
one yes so recommend a book and also
12:41
share why you’re gonna recommend this
12:42
book seven is a classic seven Habits of
12:46
Highly Effective People it’s always I
12:50
what I often think back to you is the
12:52
vet where it talks about your circle of
12:54
influence and circle of concern and you
12:56
can only change things within your
12:58
circle of influence so you’re reminding
13:01
yourself there are things you can’t
13:02
control and just work around those
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awesome I love that classic and what
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we’ll do is we’ll end with a word
13:10
of advice in the best way we can connect
13:13
with you and say farewell all right well
13:15
my website plan life care is a great
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place where I talk about a lot of the
13:20
things I do my phone numbers my local
13:25
phone numbers like three eight six nine
13:28
six eight nineteen twenty four my office
13:31
number
13:31
so welcome any questions or queries if
13:35
you think I’ve said anything that’s of
13:36
interest welcome to contact me and word
13:39
of advice keep I bring on another
13:40
Churchill statement so along the same
13:44
lines just keep keep on going awesome
13:47
well guys you’ve seen it here at Volusia
13:49
s– finest we have Anthony Ford and he
13:52
expressed himself the best ways to
13:54
contact him and we’ll be also be in the
13:57
description below of this video if
13:59
you’re interested in also being
14:01
interviewed you could check out my first
14:03
episode episode zero zero zero that
14:05
expresses how you can actually be
14:07
interviewed and if you have any
14:09
questions for Anthony go ahead and leave
14:10
a comment below like favorite and
14:12
subscribe to this for more
14:14
entrepreneurial
14:15
interviews inform new guests on next
14:18
week’s guests we have silos syla silos
14:22
Santos excuse me sorry Silas Silas it’s
14:27
a tongue twister but um thank you so
14:30
much and I can’t wait for you guys to
14:32
see this next interview and we’ll catch
14:34
you later thanks
14:36
[Music]
2018-03-19T09:31:12+00:00